Pinkfoot Cafe, Kinross.
2025
Brand Development Manager
Project Overview
Overview
A new café concept launched from an Airstream trailer on the edge of Loch Leven. I led the brand development from concept through to launch, overseeing everything from positioning and identity to the full launch campaign. Working closely with design and PR partners, I delivered packaging, photography, and social content to bring the brand to life in time for its October 2025 opening.
The Brief
The challenge was to create a fresh, modern coffee and food brand from scratch, while aligning with the surroundings of a nature reserve. We needed branding, packaging, launch comms and content ready for launch within a 12 month period.
My Role
Oversaw brand identity and packaging development with external design team.
Coordinated PR and social agency to align on launch messaging.
Produced photography brief and managed on-site content creation.
Planned and executed pre-launch marketing timeline.
The Outcome
Pinkfoot launched in October 2025 with a cohesive brand identity, PR features in [x publications if relevant], and a strong opening weekend. Social content and visuals were delivered for ongoing campaigns.
Credits
Brand & Illustration - GoodNoise
Photography - Mark Gillies
Videography - North Scene Productions
