Overview

As Marketing Manager at Kinross House Estate, a luxury hospitality estate on the shores of Loch Leven, I led the marketing and brand activity across the business, including accommodation, events and spa. My role combined strategic planning and hands-on execution, developing campaigns, content, and partnerships to position Kinross House as one of Scotland’s premier destinations for private stays and exclusive events.

The Brief

Kinross House required a refreshed marketing approach to better reflect its exceptional guest experience and heritage. The goal was to elevate brand visibility, strengthen digital presence, and ensure cohesive storytelling across all channels - from social and web to PR and on-site materials.

My Role

Developed and implemented the annual marketing strategy and content calendar.

• Managed relationships with external design, PR, and digital partners to ensure brand consistency.

• Oversaw production of photography and video to support sales and brand storytelling.

• Delivered integrated campaigns to promote private hire and wellness retreats.

• Rebranded with an external agency to create a brand more in line with the estate’s luxury positioning and guest experience.